FORECASTING NEW PRODUCTS AND SERVICES
2 Days
üIt’s an ONLINE training
üDate on request
üPrice In Person: 1 880 € (VAT excluded)
üPrice Online : 1 680 € (VAT excluded)
New products and services represent up to 30% of sales in some activities. Predicting them is trickier because very often there is no history and they may not look like other previous products. It is often necessary to carry out a qualitative-quantitative mix and surveys.
WHAT YOU WILL LEARN
After having completed the course, you will have learned:
· What
are the characteristics of new products: innovation, launch, cannibalization,
cycle, markets,… ?
· What
are the methods to predict these new products and services ?
· How
to reconcile between quantitative / qualitative forecasting and objectives. How
to apply qualitative and quantitative forecasting methods ?
· How
to develop forecasts for the launch of new products and services and monitor
them regularly ?
· How
to reconcile your goals / forecasts ?
· How
to insert your forecasts into a collaborative approach ?
* Subject to change till 2 months before the indicated date
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For any more information, full program and registration, please contact us